Office Murals: 7 Reasons Why Murals Are a Great Investment for Your Business
You’re interested in an office mural? There’s a business case for that.
How do you help your business stand out? What’s something memorable that can make customers and team members connect quickly and deeply with your business and your mission? But really…what do we do with that ugly wall?
While it’s really easy to think about a cool office mural as a nice to have, there is a real business case for adding a custom office mural to your physical space! It might be the creative, cost-effective solution you’re looking for.
Here are 7 ways adding murals for office can boost your business — plus, examples to inspire your creativity!
Reinforce your culture
Cost-effective marketing strategy
Create opportunities to support local artists
Create a memorable experience
Stand out from your competition
Increase brand perception
Make the space warm and inviting
Office murals create a memorable experience
Imagine walking into an office and being greeted by a funky tile or a bold splash of color. It catches your eye, but a few minutes later it’s out of your mind.
Now imagine walking into an office and being greeted by a mural that stretches across 15 feet and rises up 9 feet high. It’s bold, colorful, and you can’t seem to tear your eyes away. You intentionally grab another glimpse of it before you leave and snap a picture to show your partner later that night and maybe even post it on your Instagram story. It was so vibrant and unique, you can’t get it out of your mind.
Office murals are larger-than-life artworks that have the power to create a truly memorable experience. They go beyond simply being visually appealing; they make a statement.
There’s a business case of office murals. They bring a certain kind of energy and personality to the space, leaving a lasting impression on everyone who walks through the door. It's a sticky experience that sparks conversation, ignites inspiration, and fosters brand affinity.
An office mural can help you stand out from your competition
It’s probably not surprising that I have this quirky habit when I’m out shopping or at a local business — I can’t help but imagine what kind of awesome mural would make a real splash for their business. I truly believe that every business, no matter the industry, can benefit from the magic of a mural. But there’s a special place in my heart for those unexpected spots that could really use a burst of creativity.
Take a dentist office, for example. It’s not my favorite place to be and let's be honest, most people don’t jump for joy at the thought of going to the dentist (unless your Doc is Doctor Crentist…right, Dwight?) It's usually associated with anxiety and discomfort. But picture this: a high-energy, colorful mural across the waiting room walls.
Not something literal, like a variety of colorful teeth (yikes, no thank you)! But something that connects with the audience and the business based on the emotional response and feeling they are hoping to achieve. Suddenly, the atmosphere transforms into a welcoming and cheerful space. And next time, instead of anxiety and discomfort, when they think of the dentist they might picture the mural instead, and feel all sorts of positive emotions.
Suddenly, you’re not just another dental office; you’re the one with the incredible office mural that makes folks actually look forward to their visits. It’s an unexpected touch that sets you apart from the competition, and leaves a lasting impression on everyone who walks through your door.
Increase brand perception with an office mural
If you're running a new business, establishing a strong brand perception is crucial. You want to create a wow factor to let everyone know that you mean business and that you're here to stay.
Well, guess what? An office mural can be your secret weapon in achieving just that.
A well-designed and strategically placed mural can instantly elevate your brand perception. It's a visual statement that speaks volumes about your legitimacy and commitment. Here are some of the benefits:
When customers or clients walk into your office and see a stunning mural that represents your brand values, they are immediately captivated.
It showcases your creativity, attention to detail, and your dedication to providing a unique experience.
An office mural can create a sense of trust and credibility, making it clear that you're not just another fly-by-night operation.
Your mural becomes a symbol of your brand's identity, leaving a lasting impression on anyone who encounters it.
It's a powerful tool that sets you apart from competitors and solidifies your position in the market.
There are so many things an office mural can help you achieve. If you're looking for an effective way to make a strong brand statement, take into account the impact of an office mural. It's a bold and creative way to announce your presence and leave a lasting impact on everyone who walks through your doors.
Interested in a mural, but not sure how much to budget for it?
There’s no magic calculator that tells you how much a mural costs. Learn more about what factors impact and are considered in the price of a mural with my FREE Mural Costs and Considerations Guide.
Murals for office walls make the space warm and inviting
For team members
It's not just about customers; office murals can also have a profound impact on your team members. A positive work environment is essential for productivity, creativity, and overall job satisfaction. And guess what happens when your team members step into a workspace alive with wall murals? Just like customers, they get to experience an uplifting, inspiring atmosphere.
The colors, imagery, and artistic expression all contribute to boosting morale and fostering a sense of pride and belonging. Team members feel valued and motivated, knowing that their workplace is not just a mundane office but a space that values aesthetics and cultivates a positive culture. It's a visual reminder that their contributions are part of something bigger, something beautiful.
So, whether it's for your customers or your employees, office murals have the transformative power to make your space warm, inviting, and conducive to success.
For customers
As a leader in your organization, there are so many things to think about. Have you thought about how you want your customers to feel when they enter your office? Creating a warm and inviting atmosphere is essential in leaving a positive impression and office murals are one way to accomplish that. Unlike many other options, office murals have the power to beautify even the most uninspiring spaces, transforming them into memorable visually captivating environments.
What emotions do you want to tap into as part of your brand experience?
For your customers, a well-designed mural can evoke a sense of wonder, intrigue, or even familiarity, depending on the theme or style chosen. It sets the tone for their experience, making them feel welcome and comfortable. And, as we know, aesthetically pleasing surroundings can positively influence their perception of your business and create a lasting impression.
Reinforce your culture with an office mural
An office mural can reinforce what's important to your organization.
Picture this: you decide to incorporate your core values into a mural or signage that's beautifully designed to fit your custom space.
Now, imagine your team members walking past this incredible artwork every day, as they head to the water cooler or take a quick break. It's like a gentle reminder of what it means to be part of the team. Those core values are right there, in plain sight, etched into the mural. It's subtle, but it has a real impact on your internal culture.
But it's not just about the values; an office mural is also a signal to your team members about who you are as an organization. Think about it - if you walk into a workspace and see a stunning mural that sparks your creativity, wouldn't you think that creativity is highly valued there?
It's a visual cue that sets the tone.
That beautiful mural becomes a statement, telling your team members and visitors alike that you appreciate and foster a culture of creativity. It's like a little burst of inspiration, right there on the walls. So, don't underestimate the power of an office mural in reinforcing your culture. It's not just about the pretty picture; it's about reminding your team of what matters and showing the world what makes your organization unique.
Office murals are a cost-effective marketing strategy
Office murals are not only visually captivating and transformative but also a cost-effective marketing strategy. Their ability to attract customers and create a warm and inviting atmosphere has a direct impact on your business's visibility and reputation. When customers walk into your office and are greeted by a stunning mural, it becomes a memorable experience that they can't help but talk about. This word-of-mouth promotion can generate buzz and attract even more customers to your business.
But here's where it gets even more exciting in the digital, social media era.
Imagine your team members or customers tagging your business while taking a picture with a showstopping office mural in the background of an Instagram story, a Facebook post, or a quick TikTok. They tag your business and suddenly Your office gets mentioned and shared on social media and becomes a conversation starter. People who see the photo can't help but wonder where that catchy mural is located so they tap the image to see what location is tagged (and probably spend the next several minutes stalking your business).
It creates curiosity and intrigue, and in turn, sparks engagement, and interest, and conversation about your business. Your mural becomes a focal point, drawing attention not only to your physical space but also to your brand. It's like a visual cue that says, "Hey, something exciting is happening here!"
And the best part? This type of marketing doesn't require a big budget. (I go deep into the cost of murals in this guide if you want to know more!) It's a cost-effective way to generate awareness and interest, all while showcasing your brand's personality and creative flair.
So, if you're looking for a marketing strategy that goes beyond the traditional and leaves a lasting impression, consider the power of an office mural. It's an investment that can attract customers, encourage word-of-mouth promotion, and spark curiosity in the digital landscape.
Murals create opportunities to support local artists
If you're all about connecting with your local community and supporting local artists, then adding an office mural is a fantastic choice.
It's not just about the artwork itself; it's about the journey of finding the perfect fit for your space and collaborating with talented artists right in your own backyard. By commissioning a local artist for your mural, you not only bring their creativity to life but also become part of their story. And let me tell you, it's a conversation starter, both online and offline.
To make the most of this opportunity, ensure that the artist signs their name and includes their social media handles within the mural. This way, it becomes a living showcase of their talent and promotion of their work. It's like giving them a mini art gallery within your office.
And don't stop there!
Consistently tag each other throughout the process and beyond. Share photos, behind-the-scenes moments, and the story behind the artwork. Make it a conversation starter. When people see your mural on social media or in person, they'll be curious about the artist behind it and the story behind the collaboration.
By supporting local artists through office murals, you not only add beauty to your space but also contribute to the thriving arts community around you. It's a creative and engaging way to make a statement, start conversations, and support the vibrant art scene in your area.
There’s a business case for office murals
Adding an office mural to your space is more than just a decorative element—it's a strategic decision that can have a significant impact on your business. From creating memorable experiences for customers to standing out from the competition, increasing brand perception, and fostering a warm and inviting atmosphere.
If you're looking for a way to make a statement, differentiate your business, and leave a lasting impression, consider the power of an office mural. It's a creative and strategic investment that can transform your space, engage your audience, and elevate your brand.
Ok, ok…you’ve convinced me. I want an office mural, now what?
Do you feel like an office mural might be for you? Check out my blog post full of office mural ideas with example concepts and final imagery to spark your creativity or check out the guide to mural cost to get an idea of what your specific mural project might cost.
