the syd.nord brand

I had the pleasure of working on the brand for my good friend, Sydney and her self-care + productivity blog and brand! The entire package included brand strategy, primary + secondary logos, marks, adorable patterns, typography styling, color palette, and canva templates.

Syd has such a warm + wonderful personality and is an all around awesome momma and friend. We wanted her brand to be bright and positive like her, approachable and kind, and found the perfect serif typeface that represented her. Along with a warm color palette, we used the (dot) as a mark throughout along with other fun elements to show her fun personality.